In a recent conversation, a fellow author was telling me about a seminar he attended. He said data was provided that showed "try before you buy" eBook sales were significantly more successful that "BuyNow" eBooks.
Here are the reasons:
1) It's generally much easier to get a customer to download something that's free.
2) Once you get a customer to download your "free" product it's much easier to convert that to a sale because the customer has already made a psychological investment in the product.
3) With "Try" mode distribution, the customer has (voluntarily) granted you additional time -- to convince him to buy your product.
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In the past, the downside of "Try" mode distribution was the high cost of bandwidth. Every download cost you money (even downloads that didn't sell). However, many commercial hosting servers now offer unlimited download bandwidth -- so the costly downside for "Try" mode has been removed.
It's my opinion the best format for "Try" mode distribution is HTML eBooks. That's because it's easier to selectively group web pages into free and password protected sections. The PDF format, on the other hand, is much more difficult to separate into free and password protected sections. To distribute PDF content in "Try" mode, you either need an introductory HTML web page section or you need to use two PDF documents -- one free and one password protected. To work properly PDF eBooks still require HTML and JavaScript code.
Unfortunately, the down side of HTML eBooks is, that it generally takes more skill to create HTML web pages than it does to create PDF files.
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