I think that a very important issue to consider is whether the designer can really capture the essence of the ebook... if the cover art really enhances the ebook description and makes a person want to buy the ebook even more -- then you have a winning designer.
Of course price and quality are an issue too, but for me it is a matter of asking other people who created their cover art and whether they were happy with the service. Therefore, I think that personal recommendations are a crucial factor in the decision process as well.
Very helpful replies! I appreciate you taking the time to respond to me. I still have work to do on my site. Business is good, but I don't think I am living up to my FULL potential as a marketer yet! You guys are great!
It is good to see you here. I once tried to contact you from your website and never could. I had to find another cover designer.
Quality has to be the most important thing. I mean, no one will pay even a low price for rubbish. Price is a consideration of course, but I think we all know that you have to pay for quality.
If I wanted a cover and was offered one for $100 created using stock images, I would be okay with that. If I was offered one matching my requirements and illustrated especially for me (a scene from my book) I would be happy to pay twice that. I have contacted illustrators before and asked for quotes for a wrap cover for a hardback. For a GOOD illustration, prices ranged from $500-$3000!
PS: By Good, I mean of a quality comparable with the covers used by the NY publishers. I know ebook covers have a lower quality limit (dpi on screen etc) but for a realistic looking ebook cover based upon a scene from my book, $200 seems reasonable. It would have to be right though.
I just want to add that there are cases where a customer may not care what the cover of a book looks like. If the content is specialized material not widely available, the book will sell because the author or publisher has publicized the 'inside information.'
In those cases, a self-publisher on a small budget might put less time and money into a cover design and more attention on marketing the content.
Covers make a lot more difference when competing on the bookshelves and on web sites showcasing covers from many authors.
Just as an example, one of my books was first published in 1991 with a home done cover, one color background with black ink -- nice but no prize winner. Yet, I still get requests for that book today and it's not because of the cover.
Adding on my to my last post, have you considered offering some lower priced cover designs for authors / publishers who don't want to do it themselves and plan to rely on their publicity efforts for driving customers to sales?
Hi! I know you've asked this question for Lori, but as I'm a full time cover designer I did make some deals with writers who place a link to AbsoluteCovers.com under the designed cover. They do get the basic package for only $30 (while the actuall price on the site is almost $90) and I get some free publicity. Another tip for getting free publicity is to make some free covers for ezine publishers and give it to them as aa gift because you've liked their ezine. If you're good you will get free publicity. (You can take advantage of this offer using the following link http://www.absolutecovers.com/display.pl?deal30) Have A Profitable Day! Ovi Dogar CEO, AbsoluteCovers.com
(Edited by Magic2001 at 12:37 am on Oct. 21, 2002)
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