In a recent conversation, a fellow author was telling me about a seminar he attended. He said data was provided that showed "try before you buy" eBook sales were significantly more successful that "BuyNow" eBooks.
Here are the reasons:
1) It's generally much easier to get a customer to download something that's free.
2) Once you get a customer to download your "free" product it's much easier to convert that to a sale because the customer has already made a psychological investment in the product.
3) With "Try" mode distribution, the customer has (voluntarily) granted you additional time -- to convince him to buy your product.
In the past, the downside of "Try" mode distribution was the high cost of bandwidth. Every download cost you money (even downloads that didn't sell). However, many commercial hosting servers now offer unlimited download bandwidth -- so the costly downside for "Try" mode has been removed.
Unfortunately, the down side of HTML eBooks is, that it generally takes more skill to create HTML web pages than it does to create PDF files.
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