First let me say what a pleasure it was to find this nice community of people helping other people. Thatís quite refreshing these days. This is my first post to your community and I hope I donít cross any lines. I have read the guidelines but if I go astray just nudge me back in line.
About 8 months ago I purchased something that I thought was going to help me leave my employer of 10 years in the Web Hosting industry. I had big plans to start my own web hosting company as I was already doing all the work and knew the technical side of the business better than most. Iíve had several successes on the Internet in the past 12 years and earn substantial recurring revenue from multiple streams including advertising agreements and paid subscriptions. You see I am no stranger to the Internet. Itís my passion.
In preparation for going out on my own and opening up my own web hosting company I did quite a bit of research. During this research I found very few practical products that would assist me the way I needed assistance. However, I did find one product on eBay, it was an eBook and the author was positioning the eBook as a full blown company. I ended up spending $1000.00 on this ebook and had great hopes for it. However, when it came time for delivery needless to say I was sorely disappointed.
I had received really nothing more than the authors ideaís on how to gain web hosting clients using ebay. Being less than thrilled and now down an additional $1000.00 in the cost of my startup web hosting company, Crucial Web Hosting, ltd. (http://www.crucialwebhost.com) I made a decision. I decided that since I couldnít find what I had searched for and what I am certain others have also searched for that I would create it and I would do so by using the successes and failures of my own company as the research.
Well, over the past 8 months I have completed that work. Itís the first ebook/product I have ever created and I am quite proud of it. The ebook is a roadmap to owning your own web hosting company of any size. I have written the book to be easy to read and understand by anyone with low level technical abilities, in fact, I tried to leave no one behind and anyone should be able to read and following the step by step guides I have provided.
Now, this is not a sales job here! Iím just introducing myself and my product. Iíd like to be able to share in your knowledge and gain from others who have been here before me. I am now at the point where I am ready to market my product, so itís best to fully understand exactly what the ďproductĒ is. What I have created is a 75 full page pdf for electronic delivery and ALSO a single CD containing approximately 1000 lines custom code and a few open source programs. This CD is for postal mail.
Iíve decided to market the book for $149.99 and have thoughts have making it a 50% off deal, ďorder now and save 50%, only $149.99, etcĒ. I understand that this is a rather high price point and I have given a lot of thought to this. Iíve decided that rather than go low to start Iíd rather stay high in the price and adjust down if necessary.
I have decided that I would use an affiliate program to help market this product. I have some experience with iDevAffiliate and had planned to use that system again. Other than the affiliate program I will be doing some eBay ads and using Google Adwords and Yahoo/Overture pay-per-click. I am familiar with these systems because of our advertising with Crucial Web Hosting, ltd. and have found them to return pretty well for us.
However, I have never marketed an ebook/product like this before and I really just donít know where to start. Like I said, the product is sound and something I am proud of and would like to let others know of itís existenceÖmaking a little on the side would be nice too! But the reality is, this book could have saved me $1000ís of dollars in trial and error software, datacenters, advertising, etc. I imagine the same is true for others in the multi-BILLION dollar industry.
Given the background and the product I have described above do you have any suggestions that could lead me to better exposing my product to not only ďlotsĒ of people, but to the right demographic? Do you have any suggestion that might help me to bring my product to market?
Also, regarding my website for this product,www.webpage-host.comĖ how do you feel about this? I ask this broadly because Iíd be grateful for a broad range of response from the domain name to the layout to the content of the site. While the site is nearly fully functional, it is not complete and I am at the stage where new ideas would integrate well in my development process Ė so I seek your assistance.
Iíve likely bored you with enough details and I thank you for taking the time on this beautiful weekend to read my post.