I'm working on a how-to ebook about wood finishing. My question is what software do I need to keep up with my customer list when I start marketing? For example when I start selling several items I don't want to market the same item to someone who has already purchased.
I know about autoresponders and how they are used in marketing but do I need some type database program to sort and keep track of everthing?
We just keep a record of what our customers have bought in a spreadsheet
As for marketing specific items to specific people, we don't particularly go for that. For example, if you publish a newsletter or web site, your customers are better off choosing for themselves what interests them, rather than you choosing for them
...but you could, I suppose, set up an autoresponder for each particular variant of customer.
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