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Archived Message:

Increasing perception value by bartering.

theideaman The other day I had a lady contact me about one of the services I offer, seeking pricing
information. I informed her how much her project would cost to develop and answered
all her other questions in as timely a matter as I could. In the end she informed me that
her and her husband were on an extremely tight budget so she would have to consider my
services at another time. Instead of losing her as a possible customer for projects she may
have needed done in the future I offered to do her project in exchange for editing some of
my articles. She was surprised that I would agree to this but ecstatic at the same time.
After further conversation with her she revealed to me that she is an employee of one of
the largest insurance companies in the U.S. and that she had intended to mention my
services to her superiors as possible use in marketing their different insurance products.
She also told me I should think about branching into consulting for the indusrty Iím in. I
never really thought of myself as a consultant until she brought the idea up. I mean I only
answered about 10 questions for her. Itís amazing what happens when you give a lot in
exchange for a little.

Posted on: 1:57 am on October 24, 2003

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