I think one of Eva's site provides reviews, start fromwww.ebooknbytes.comand follow links around from there till you find the review site
You could give away some free copies to other sites which have ebook reviews, and ask for their comments. Probably nicer to send a link rather than attach a large file, and make sure before sending that they are (1) not going to be annoyed by you, and (2) they don't mind being contacted, etc...
If you sell some copies, ask each of your customers for their comments, hopefully this will help you get some testimonials over time. Of course make sure you have permission from the customer before you publish their quote.
Personally, I am a great believer in start now, and improve as you go along
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