I'm thinking about asking for e-mail addresses when people download my next free ebook, and I can work out the collection side (I think!) but how do I store/organise them so I can use them when I need to mail out?
Do you just keep them in a database, or are there other ways?
Have you got software for running an opt-in newsletter. If you do, could ask them to subscribe or manually import them in (assuming they agree to being added)
Otherwise you could set up an autoresponderhttp://www.suniltanna.com/autoresponder.htmland give that address in the ebook. When they email you, they are 1.replied to automatically 2. possibly sent a series of follow-ups 3. possibly added to your newsletter 4. possibly their message can be copied to you if wanted
All autoresponders should do #1. Most will do #2, #3, #4, but check each for details.
BTW it is polite to tell people they are going to be added to a list or sent a series of follow ups. I never mind being told to send to an autoresponder, but I HATE IT when people ambush me with one.
No, I'd have a form on the page, where people could get the free ebook, rather like signing up for an ezine. I use autoresponders for articles and lessons-by-email, but I've never worked out what to do with those email addresses when the autoresponder sends them to me.
At the moment, I only download them occasionally when I want to do a special mailing (once in the last 18 months!) I'm wondering if I should create my own database on my PC in case the autoresponder server loses my records.
I used WorldCast for that one mailing - I use Topica for my ezines.
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