eBook authors eBook Software - create and publish your own ebooks
Create your own eBooks
Learn How To Create, Publish & Market E-Books
E-Book Creation Software
Add sophisticated multimedia to your E-Books
Create E-Book covers in minutes
E-Book Marketing & Promotion made easy
Search engine for E-Books
Interviews with eBook authors
Tools for building better eBooks
Archived Message:

Book sales increase as print declines, new marketing opportu

 »marketing/advertising on ebook readers tech
sethmills Hi everyone! So I recently wrote a quick blog post about eBook sales and it got me really curious about future marketing techniques we are going to see as Ebook readers gain even more popularity. You can check out my blog post if you want,http://bit.ly/iku3xJbut I am actually more interested in what you guys think we will see? Ads with books, discounts, etc. where do people think the market will go?  I'm pretty interested in the tech side of this, ie: creative ways you think they will use the actual devices, but anything really that you have to contribute I'd love to hear.  I'm no expert or anything, I write for a small start up, but just looking at some statistics and being an avid kindle lover the topic kind of sparked my interest.  What better place to get some input from people than an ebook forum right?

(Edited by sethmills at 10:05 pm on Mar. 30, 2011)

Posted on: 8:23 pm on March 30, 2011
rlemire sethmills;

The eBook market has some very exciting prospects for the future but it's also very deceptive in it's simplicity. The flash and hype with smart phones and eReaders has pitfalls that potential authors need to be wary of.

If an author is interested in marketing an eBook commercially he must carefully consider the security options available to protect his content. Security for smart phones and eReaders is so poor it's hardly worth the effort. What is available - is complicated to setup and difficult to use.

Unfortunately, marketing companies (like Amazon) insist on weak security systems (that allow readers to share with friends) because they are more concerned with pleasing the purchaser than protecting an author's copyright. To make matters worse, most mobile device users are reluctant to purchase eBooks because they believe all content should be free.

Also -- an author must decide if his 200 page masterpiece is even suitable for a mobile device. Most mobile devices are actually only suitable for "texting" and tweets. You certainly wouldn't want to read "Gone With the Wind" on a smart phone.

eBook authors need to focus on who their target audience is and remember that most mobile device users also have a PC or laptop at home for serious work and study.


Posted on: 6:39 pm on April 12, 2011
Orientatette I suggest that small portable devices are more useful for non-fiction, especially if the subject matter is "out and about" I agree that "Gone with the wind" wouldnt work but "Discover Paris" or "How to sail" would work fine. situations where readers dont want the weight of a paper book to lug around.

Posted on: 8:25 pm on June 15, 2011

List All Archived Forums

Copyright © 2000-2018, Answers 2000 Limited.

With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.

Click privacy for information about our company's privacy, data collection and data retention policies, and your rights.

Contact Us    About and Terms Of Use    Privacy    Advertising/Endorsements Disclosures