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Archived Message:

Book sales increase as print declines, new marketing opportu

 »marketing/advertising on ebook readers tech
 
sethmills Hi everyone! So I recently wrote a quick blog post about eBook sales and it got me really curious about future marketing techniques we are going to see as Ebook readers gain even more popularity. You can check out my blog post if you want,http://bit.ly/iku3xJbut I am actually more interested in what you guys think we will see? Ads with books, discounts, etc. where do people think the market will go?  I'm pretty interested in the tech side of this, ie: creative ways you think they will use the actual devices, but anything really that you have to contribute I'd love to hear.  I'm no expert or anything, I write for a small start up, but just looking at some statistics and being an avid kindle lover the topic kind of sparked my interest.  What better place to get some input from people than an ebook forum right?

(Edited by sethmills at 10:05 pm on Mar. 30, 2011)


Posted on: 8:23 pm on March 30, 2011
rlemire sethmills;

The eBook market has some very exciting prospects for the future but it's also very deceptive in it's simplicity. The flash and hype with smart phones and eReaders has pitfalls that potential authors need to be wary of.

If an author is interested in marketing an eBook commercially he must carefully consider the security options available to protect his content. Security for smart phones and eReaders is so poor it's hardly worth the effort. What is available - is complicated to setup and difficult to use.

Unfortunately, marketing companies (like Amazon) insist on weak security systems (that allow readers to share with friends) because they are more concerned with pleasing the purchaser than protecting an author's copyright. To make matters worse, most mobile device users are reluctant to purchase eBooks because they believe all content should be free.

Also -- an author must decide if his 200 page masterpiece is even suitable for a mobile device. Most mobile devices are actually only suitable for "texting" and tweets. You certainly wouldn't want to read "Gone With the Wind" on a smart phone.

eBook authors need to focus on who their target audience is and remember that most mobile device users also have a PC or laptop at home for serious work and study.

Ron


Posted on: 6:39 pm on April 12, 2011
Orientatette I suggest that small portable devices are more useful for non-fiction, especially if the subject matter is "out and about" I agree that "Gone with the wind" wouldnt work but "Discover Paris" or "How to sail" would work fine. situations where readers dont want the weight of a paper book to lug around.

Posted on: 8:25 pm on June 15, 2011

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