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Keyword Tactics to High Profit

In internet marketing, your keyword list is the essential way to connect with the overall customer.  What many neglect to do when compiling their keyword list is to go “deep” rather than “wide”.

What a wide keyword list does is provide a large amount of related keywords. What a deep keyword list does is have variations of one single and obvious root keyword.

A typical example of a “deep” keyword list would be if you were to promote an ebook on beer, such as home beer brewing.  A most obvious way to compile a keyword list is to revolve around these specific terms…much like:

home brewing
brew beer
brew beer at home
how to make beer
home made beer

This list seems fine, but the situation is that this list has a very narrow focus on the highly competitive (higher cost) keywords of “home brewing beer”.  Since these are the most obvious words everyone else is likely to use them. So this is an example of going DEEP.

A much more effective method would be to go WIDE.  Instead of using the obvious “home beer brewing” you could hit this situation from different angles on the same relevant keyword; for example:

home brewing lager
home brewing stout
home brewing ale

lager recipes
beer recipes
stout recipes


how to make Scottish ale
how to make beer

…and trying various combinations of:

how to ferment beer
home micro brewery
how to make irish stout


The basic idea behind going WIDE is finding the sub niches of keywords that can produce the greatest conversion and traffic.  After finding the right ones, you could go really deep in them and find every combination possible of that sub niche.

If a phrase such as, “home brew ale” is the most profitable within a set that you found, a good method would be to expand upon this and find almost every variation of “home brew ale”.  

In short, going WIDE is a greater tactic than going DEEP in that you’re attempting to make keywords as relevant to your ad headline and text as possible. So, if a person is looking for “how to make lager”, an ad that is set to “how to make lager” would have a better chance of being clicked on than an ad that reads “home beer brewing”. Thus, doing this will increase conversion and click through rates significantly.

Posted on: 11:42 pm on October 21, 2010
htd web marketing nick8609 Good post.

I would just like to add to your statement that as you find those wider keywords ensuring that the landing page headline matches the variant word will help in your conversion ratios (visitor to customer).

People like to be reassured that the page they landed on matches exactly what they've searched on, and the headline is often the first thing they see for that confirmation.

Posted on: 3:29 pm on October 27, 2010
Kenneth Keyword is really important to generate traffic towards your website, to find relevant keywords then you can used the advantage of Keyword research.

Posted on: 8:45 am on October 7, 2011
ruslan58 pick a good keyword with minimum competitor but much user search those keyword, it will bring much traffic that gain more income for your ebook online marketing strategy, for example.

Posted on: 7:05 am on November 20, 2014

Quote: from Kenneth on 8:45 am on Oct. 7, 2011[br]Keyword is really important to generate traffic towards your website, to find relevant keywords then you can used the advantage of Keyword research.

Yes! you can use tools like wordstream or free tools such as keyword planner for doing keyword research.

Posted on: 8:05 am on March 13, 2016

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