Is Internet Marketing dead from all the hype and competition online? As many people might think this, the opposite is actually true.
The Internet is growing and becoming much more resourceful each year. Millions of peoples are now coming online to take educational classes, chat with old friends, play online games, or pay their bills. In addition, you also have social sites where millions of people flock to discuss specific subjects such as American idol, Nascar, or Golf. With this in mind, it is clear to see that Internet Marketing is not irrelevant and is becoming more relevant and a possible business platform for someone seeking to escape the rat race.
But there is a “catch”, and that is over 80% of people never get a check of over $100, 15% get the occasional check and the remaining 5%; or the ones who are willing to treat it as a real business, are the ones who get the monthly checks.
Education is Key?
There’s literally dozens of books advertised online on websites that make claims of easy earnings. Most of the programs out there though are what they call “rehashed stuff” meaning someone gets resell rights of other people’s ideas and market them under their own name, or sum up another programs ideas and give it a new name. This is common , but a factor to keep note of.
Despite all books and resources, what internet marketing and making money online boils down to is how to implement the knowhow. No books nor any marketing courses can come anywhere close to pure practical experience. This is the same with any business venture; whether online or offline.
What’s the Verdict?
If you want to make money online learning how to market is the first step. The key is planning and setting up basic strategies that can aim at paid or free traffic, and executing these strategies successfully. The activities with the highest leverage should be key also to anyone looking to go from “0 to 60” online, and these include keyword research, finding profitable markets and partners, and getting information on affiliate networks, guides and a variety of valuable resources.
By treating internet marketing like a real business, applying a business-like mindset to your goals, results, and activities, things will eventually begin to snowball and you will naturally come up with better ideas, resources, and even products that can lead to greater success.
Can you imagine how many people go online each and every day for many different reasons? Some have to go online for work, others do it so they can socialize and still others go online to shop. Hence, the traffic online is massive, making it the new means for marketing professionals to reach their target market. So the question is, what are the advantages of internet marketing over traditional marketing?
The first main advantage of internet marketing is the fact that it is so much cheaper, so the budget that you will need to start your marketing campaign is relatively smaller. Can you imagine just how much it would cost to place a TV commercial? The time wherein they show it even dictates the cost per placement. You can go for a radio commercial but the production process alone entails added cost. Let us just say that with every marketing campaign, money is involved. It just so happens that internet marketing is so much cheaper, primarily because it is targeted specifically to the online user at the time they are interested. If a person is searching for products or services, they are looking to buy, and through referrals you can even utilize the popularity of social networks and do targeted advertising there at a minimal cost or even for free!
Another great thing about internet marketing is that you can get the feedback of your target market in a snap. They can comment and ask questions about your post real quick. That way, you can communicate with your customers faster and the sooner that you convince them to purchase the product or service that you are promoting, the better. What is amazing about internet marketing is that it can be very interactive. When you air a commercial, you need to conduct a survey to find out what your audience has to say about it. Online, it is so much simpler because you can skip the survey procedure and still get an honest feedback anyway. Never underestimate the marketing power of word of mouth. Traditionally, it was said to be even more effective than actually launching an advertisement. That is because people would rather hear a recommendation from a friend or someone who has used the product rather than an advertiser.
The birth of internet marketing multiplies the power of word of mouth because instead of just telling people one at a time, the internet allows a person to reach to as much as a hundred people at one time. One Facebook wallpost can make or break your brand and the product that you are selling, because of the many people who will hear from it. One email can immediately trigger a chain reaction. Hence, utilize the marketing power of word of mouth in your internet marketing. It will surely affect the sales of your brand. Internet marketing really is the new phase of marketing.
Who knows if it will totally kill TV commercials, print ads and radio ads but one thing is certain, it is a great way to speak to your market and possibly sell an item or two to them if you know how.
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