I'm new to eBooks - my first eBook came out just last week. I've published within a series - the SelfHelpGuides series. A couple of questions:
1) What do you see as the pros and cons of publishing within a series? In the paper world a series offers brand marketing and brand quality - do these ideas follow through in eBooks? 2) Has anyone direct experience of SelfHelpGuides.com ?
For what it's worth here's one person's reaction to Self Help Guides. Great domain name. The current state of the site is directed more toward authors than ebook buyers. The problem is that there is a lot of text about the importance of self-help-guides, but little help in the way of finding, as an ebook buyer, the ebook that will help me.
There are only two ways to locate ebooks. One is by keyword search and the other is by the author pages.
I mention this because the site is not customer friendly and unless a buyer knows exactly what they are looking for and how to quickly locate it the chances for sales diminishes rapidly.
In short, I'm suggesting you find another way to sell your ebook.
If I'm mistaken and you get oodles of orders (and I hope you do) please share you success with us.
Thanks Storyman. Book has been available for about a week now, though it has taken time to get listings so I don't think week one is a good test. For what it is worth I've had over 300 unique visitors and 1 download. I think for the moment I'm going to concentrate on search engine listings and see what develops over a couple of months. But it may well be that you are right with your comments about the Self Help Guide site. In which case I move elsewhere. My target is at least a download a day, income of $500+ pa, which I'm sure not getting at the moment.
You'll get all kinds of theories from all kinds of sellers. The loudest tend to be from self-serving promoters and it's difficult to think straight over the din.
For what it's worth here are a few thoughts. Download the Google toolbar and visit the sites ranking. If it's below 5 forget it.
Affiliate marketing is big for some, both as a seller and an affiliate. I don't have much experience with affiliate marketers and withold comment.
IMHO the best shot is for a single purpose site that sells only the ebook--unless you have several ebooks that all fall within the same category. A unique URL and web site with good SEO (search engine optimization). Go after good organic search engine results (organic means free).
Avoid using those pre-fab pages. There are generally NOT designed for good SEO results. Even if you don't plan to build web pages yourself you do need to know what makes a bad SEO page. Of course if you're only depending on paid advertisments the issue is moot.
A lot of sellers do well with adwords. CAUTION! There is such a thing known as ClickFraud. Plan to spend a fair amount of time reading about adwords to get the most bang for your buck and how to prevent clickfraud.
What you will learn selling this ebook will better prepare you for your next ebook. You've already started writing one, right?
Did you know according to the SBA that most business people have two failures before a successful one? The Internet really hasn't changed things that much. Plan on some hard work because despite the 'get rich quick' promises you might have seen it just isn't so.
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