Hi GraemeDavis,You'll get all kinds of theories from all kinds of sellers. The loudest tend to be from self-serving promoters and it's difficult to think straight over the din.
For what it's worth here are a few thoughts. Download the Google toolbar and visit the sites ranking. If it's below 5 forget it.
Affiliate marketing is big for some, both as a seller and an affiliate. I don't have much experience with affiliate marketers and withold comment.
IMHO the best shot is for a single purpose site that sells only the ebook--unless you have several ebooks that all fall within the same category. A unique URL and web site with good SEO (search engine optimization). Go after good organic search engine results (organic means free).
Avoid using those pre-fab pages. There are generally NOT designed for good SEO results. Even if you don't plan to build web pages yourself you do need to know what makes a bad SEO page. Of course if you're only depending on paid advertisments the issue is moot.
A lot of sellers do well with adwords. CAUTION! There is such a thing known as ClickFraud. Plan to spend a fair amount of time reading about adwords to get the most bang for your buck and how to prevent clickfraud.
What you will learn selling this ebook will better prepare you for your next ebook. You've already started writing one, right?
Did you know according to the SBA that most business people have two failures before a successful one? The Internet really hasn't changed things that much. Plan on some hard work because despite the 'get rich quick' promises you might have seen it just isn't so.
(Edited by Storyman at 5:51 pm on Sep. 28, 2006)
