This will probaby end up being more of a rant, but I find myself wondering how effective a standard sales page is these days when marketing a particular product....The standard sales page usually has a 600 pixel width with a red quote to start you offf...and most sales pages have the same buttons and graphics for gurantees,checkmarks, etc....Do you guys think that people can just blow off these pages as beign bogus since all of the pages look the same and automatically associate one with the other because of the standard sales page design?
Then again....when I go to these pages, I find myself reading the red quotes and scrolling down and lookign over the website...usually no more then 20 seconds...but then perhaps that's more effective at gettign sales then using a non-standard sales page....
It really depends on your market and your objective. You aren't going to promote a site targeting professionals the same way you are going to promote someone looking to make a quick buck.
The advertising presentation you cite is going to appeal to a particular type of person and for that it is quite successful. The thing that always turns me off about that type of advertising is the pressure to 'Buy Now!' because the special offers ends at mid-night.
Recently, I've read several insightful articles on the buying habits of twenty-something versus baby-boomers. The giest is that young people today don't respond to hype the same way someone older might. Younger buyers are cynical about advertising and not as likely to respond to high pressure sales tactics. In fact one of the writers felt that it had the opposite affect and turned off younger buyers.
I've done a lot of research around sales pages and I've switched mine up quite a bit over time. I've noticed that some of those traditional techniques do work, but they must be used very carefully and not as often as most people see them. don't forget, that just becuase you see people all using the same sales page template it doesn't mean that they are doing a good job of selling. I highly recomend that ebook authors have a handfull of sales pages that they try for one week a piece (longer if your traffic rates are low).
The beautiful thing about sales pages is that they can be changed with little or no cost. don't be afraid to try many different techniques and sales pages.
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