Hello Everybody, I have a question. My site has been live for a couple of weeks, but it's not showing up in SE's yet. Literally ALL of my sales are from Google Adwords. This has been such a great medium for me already, where else can I advertise?
The feedback I'm getting is great, people are very pleased with my ebook, and my sales page seems to be converting quite well.
I have submitted to the SE's, also written an article.
Let me know if you have any other thoughts on buying ads or links.
Articles: Write lots of articles, not just one. If you already have a book, use (edited) extracts to prepare some articles. Also try and post them to lots of article sites, find relevant ezines that might be interested etc.
Ezine Ads: Consider advertising in relevant ezines. Track at least the clicks, and preferably sales, from each one, to see which are producing results, more athttp://www.ezineblast.com
I highly recomend Overture and Google, but I've had some bad experiences with some of the other pay per click companies mentioned above. I've had entire ad budgets eaten up by click fraud.
make sure you do your research before buying ads on any ppc network. when buying advertising it's important to monitor your Return On Investment (ROI) so you need to know how much you can afford to bid on your keywords. To figure this out you should monitor your Conversion ratio through your free traffic to figure our your "value per click" (the amount each click on your site is worth). This way you know the maximum amount you can bid on search engines.
I am a breeder of Boston Terriers and I had someone contact me one time said he was writing and ebook and would like some info, pictures of the breed. I complied because I liked the idea of my "Killer" being in the book. Two yrs later I have decided to write one. He said his google sales have been pretty steady. My problem is the book is taking a while. I only have 4 chapters done and its taken about 3 months, i guess thats not too bad. To start making money right away I thought I would write a report on saving money on "certain products" , few unknown secrets. I figured I charge about 15.00 for the report. Maybe about 10-15 pages long. The big problem is the keywords are anywhere from 99 cents a piece starting out up to a few dollars. Maybe I should just stick with the book. What do you guys think?
Remember paying for Adwords clicks is not the only way to promote your site! For example, you can some free traffic by exchanging links with other sites, by writing articles for suitable ezines, and by submitting to specialist directories likehttp://www.ebookjungle.comor in your case dog/pet directories.
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