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Archived Message:

I need other sources of advertisement

stampebook Hello Everybody,
I have a question. My site has been live for a couple of weeks, but it's not showing up in SE's yet. Literally ALL of my sales are from Google Adwords. This has been such a great medium for me already, where else can I advertise?

The feedback I'm getting is great, people are very pleased with my ebook, and my sales page seems to be converting quite well.

I have submitted to the SE's, also written an article.

Let me know if you have any other thoughts on buying ads or links.


Posted on: 3:57 pm on June 17, 2005
Storyman A couple of weeks and you're not listed in SEs? If you learn how to get listed (and a high rank) in a couple of weeks let the rest of us know how you did it.

Give it a little more time--like two or three months. In the meantime make sure to optimize your web site. Google "SEO" and you'll find plenty of information.

Would you mind sharing your conversion rate for adwords? Has it been worth the investment?

(Edited by Storyman at 8:44 am on June 17, 2005)

Posted on: 4:42 pm on June 17, 2005
stampebook Thanks for the information. I know the SE's will take awhile, which is why I'm interested in more paid advertising. This has been so lucrative for me, I just don't mind spending the money.

I am getting a 1.1% click through rate from Google to my website (stampebook.com). Of those, I am seeing approximately 7.4% purchasing.

The numbers break down like this... And all numbers are approximate...
23,900 impressions on Google Adwords.
270 Clicks on those ads.
20 purchases.

You only pay for clicks. My average is $0.214 per click, so I owe Google about $58!

HOWEVER, 20 purchases at $25.64 (after all Paypal fees) is $512!

I have everything automated, so I don't have to touch a thing... I am pretty blown away by the effectiveness of the adwords.
I am still looking for other places to advertise cheaply and effectively!

Posted on: 5:59 pm on June 17, 2005
Storyman I'm still researching adwords myself. One book that good reviews on Amazon is the Dummy's book for Google Adwords. In the next couple weeks I hope to have time to sit down and read it.

I know one woman who spends about $800 a month on Google's adwords and the return is around 10K--yes, per month.

Posted on: 12:08 am on June 18, 2005
EBookCompiler Pay Per Click: Overture, FindWhat, Kanoodle, Enhance, 7Search, etc. You can find reviews of several athttp://www.marketingblast.com

Articles: Write lots of articles, not just one. If you already have a book, use (edited) extracts to prepare some articles.  Also try and post them to lots of article sites, find relevant ezines that might be interested etc.

Ezine Ads: Consider advertising in relevant ezines. Track at least the clicks, and preferably sales, from each one, to see which are producing results, more athttp://www.ezineblast.com

Other: Link swaps, press releases, and about 117 other ideas to consider athttp://www.traffic4me.com

Posted on: 6:39 pm on June 20, 2005
Ebook Architect I highly recomend Overture and Google, but I've had some bad experiences with some of the other pay per click companies mentioned above. I've had entire ad budgets eaten up by click fraud.

make sure you do your research before buying ads on any ppc network. when buying advertising it's important to monitor your Return On Investment (ROI) so you need to know how much you can afford to bid on your keywords. To figure this out you should monitor your Conversion ratio through your free traffic to figure our your "value per click" (the amount each click on your site is worth). This way you know the maximum amount you can bid on search engines.

Hope this helps!

Posted on: 6:34 am on June 25, 2005
stampebook Thank you to all three of you. I am going to try using as many of your ideas as possible.

Posted on: 6:07 pm on June 28, 2005
isuccess Hi.

I have an ebook that shows you how to get listed in hours not weeks. You should never have to wait 2-4 weeks to be indexed on Google and you should never manually submit your site(s) to Google.

I've just finished writing an ebook about this and many other SE tactics. My record indexing time is 48 hours.

Posted on: 3:19 am on July 3, 2005
bostons4u I am a breeder of Boston Terriers and I had someone contact me one time said he was writing and ebook and would like some info, pictures of the breed.  I complied because I liked the idea of my "Killer" being in the book.  Two yrs later I have decided to write one.  He said his google sales have been pretty steady.  My problem is the book is taking a while.  I only have 4 chapters done and its taken about 3 months, i guess thats not too bad.  To start making money right away I thought I would write a report on saving money on "certain products" , few unknown secrets.  I figured I charge about 15.00 for the report.  Maybe about 10-15 pages long.  The big problem is the keywords are anywhere from 99 cents a piece starting out up to a few dollars.  Maybe I should just stick with the book.  What do you guys think?  

Posted on: 3:53 am on July 11, 2005
EBookCompiler Option 1: Look at cheaper places to advertise, perhaps Findwhat for example. See reviews of Pay Per Clicks athttp://www.marketingblast.com

Remember paying for Adwords clicks is not the only way to promote your site!  For example, you can some free traffic by exchanging links with other sites, by writing articles for suitable ezines, and by submitting to specialist directories likehttp://www.ebookjungle.comor in your case dog/pet directories.

Seehttp://www.traffic4me.com/for more ideas to promote your site

Option 2: Try to make more per sale.  Either by selling a second product to customers who buy the cheap one, or by charging more.

Option 3: Finish your big ebook

Posted on: 4:59 am on July 11, 2005

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