Hi Vanessa,It was very easy to sign up. I made sure on that first form, which I posted, I filled it in as completely as I could. They are interested in how you expect to promote and market your eBooks besides themselves. By the time I was really ready to do this, I had my promo plans in effect. I knew all the keywords I'd would be using. Whatever makes it easy for them, will make it easy for you, too.
Most bookstores take a discount, 35-65%, with 45-55% being the normal range.
A discount to them works the same as any other. If you buy things at discount, you, in effect, keep the difference in your wallet, right? So, yes, they keep that amount. They buy your eBooks from you at a price less that discount.
Also, they have the final say as to what price they'll sell the ebook for. If it's for a price other than what you've suggested, then, I think, they'll take the discount from that price - the one they've selected.
But say they sell it for what I'm asking in the first place, which is $8.95. 55% of that is $4.9225. Leaves me with $4.03. Which is a better cut than what I'm getting for my print book published by a small press. Way better!
And it's a dollar and three cents more than my sale price when I run one. I get only $1.97 for my recipe eBook when it sells on eBay - less fees to both PayPal and eBay. So, if that sold on Amazon, I'd be making an extra $1.61 even with the discount.
The only hard part for us non programmer geeks is the metadata files you have to fill out in order to upload your books to them. It's an XML thing, which boogles my little mind. I'm thinking of having someone do one for me so I can see how it's supposed to be done, and then after that, doing it myself. Once I figure it out, I should be okay with it.
And then, I'm going to write an article on the whole process!
As I say, they're the ones who have final say in how much the eBook will sell for on their site, but no matter--it's a way of getting exposure for my work, and hopefully some more consistent sales. Plus, it'll be a boost to morale (and ego) to tell people my stuff is on Amazon.com.
This is just one more avenue open to us to sell our stuff. I'm offering them on other sites as well, and for different prices. Think I'm going to go change a few of those to match my web sites' prices, though.
Hope this helps you! Feel free to holler if you have other questions.

Neenah