If I get you right, you want to make each customer have a book containing there name or something like that.If you want to do it automatically, the best way is to CHEAT
Use the build series function to build a series of identical books that vary only in the value of one variable, say customerno, or some variable like that
Then on the About Page or whereever use an IFRAME or something to link to your web site
IFRAME SRC="http://www.yoursite.com/script.php?customer=[{customerno}]" ... etc...
Enable the PreProcessor on that file
When you get a new customer, add a record to a database on your site.
e.g.
123 = John
456 = Bob
And give John, book123.exe, Bob book456.exe etc.
And in script.php write code to retrieve the database record and display it.
Another way: The non-automated way would be to use the Rebrander and individually tailor each ebook, but, that seems like too much work if you have a lot of customers