Among other things the ESBN number reflects your unique copy of Activ E-Book (the first 5 digits are your Activ USER number), so every eBook you create is identified with your "brand". Also a different ESBN number will generate a different Password ID number on a given computer.
For practicle purposes every new eBook you create should have a new ESBN number to ensure each eBook needs a different password.
By the same token, If you publish upgrades to your eBook and you don't want your present customers to pay again... make sure that the ESBN number stays the same.
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