Do you already have a web hosting account? If not check around for price/service. What is called a virtual host account can be had for around $5-20 a year. There are sites that review web hosting services--you'll have to do a search. What you is an account that DOES NOT place ads on you site.
When shopping for a web hosting account ask about what tools they provide to help you with building your site. I use two commercial WYSIWYG HTML editors: GoLive and Dreamweaver. Both of the programs upload directly to the web site. There are all kinds of HTML editors, many are free.
Before building your site look at as many web sites selling niche ebooks. Get a feel on how they are written. Since your ebook is free, I'm guessing that there is a reason you are providing the information. Either it is to promote or to sell. Whichever it is will determine how you market the ebook.
Do a search for 'SEO.' This will determine if anyone ever finds your site. There's little point to putting work into a project if it just gathers digital dust.
You'll also want to learn about marketing. Read as much as you can until your head is about to explode. There's a lot to learn.
Finally, don't get bogged down with all of the above. Start work immediately on your next ebook.
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